Today we went live with our new pricing for 2019 and we'd very much like to discuss the new prices and our reasoning behind our pricing changes.
Firstly we want to make clear that these changes only affect new subscriptions. If you're already subscribed you won't see the price you pay change unless you cancel your subscription and start a new one.
Secondly we've reduced the prices on two of our Starter and two of our Pro plans. So if you are on these plans you can cancel and re-subscribe to receive the new lowered pricing. The only plans we've increased in price are two of our Business plans but again this only applies to new subscriptions.
Thirdly we've reduced our discount for paying yearly from 20% to 8.44%. Which means instead of receiving just over two months discounted from a 12 month subscription you now receive the equivalent of one months free service.
So let's discuss these changes starting with the reduced prices. Prior to today we had three Starter Plans priced at $1.99, $3.99 and $5.99.
The new pricing as of today is $1.99, $3.49 and $4.99 and you still get the same volume of queries. We've done this change because we see a lot of customers bunching up around the $1.99 and $3.99 prices and very seldom do customers take the $5.99 plan. So what we've done here is make the biggest Starter plan more affordable by a dollar which keeps all of the Starter plans under $5. We're also hoping to entice users who are paying $1.99 to upgrade to the $3.49 plan as you'll get twice the queries for just $1.50 more. We still think the $1.99 plan is a great introduction price and so we're not changing it at this time.
With our Pro plans we had plans starting at $7.99, $9.99 and $14.99. By far the $9.99 plan was the most popular, users very seldom purchased the $14.99 Pro plan. So to entice more users to upgrade to Pro we've reduced the first plans price from $7.99 to $6.99 and we've reduced the $14.99 plan to $12.99. The $9.99 plan performs really well and so we've decided to keep the pricing for it the same. And of course the query volumes are the same too.
For our Business plans we have increased the prices of two plans. The prior pricing was $19.99, $24.99 and $29.99. The new pricing is $19.99, $29.99 and $39.99. We've increased the middle plan price by $5 and the last plan price by $10. We've done this because all three plans are seeing heavy use by businesses and we feel the pricing was a little lower than it should have been for what is essentially commercial use.
For Enterprises we've not made any pricing changes at this time. We feel all the Enterprise plans are performing right where they should be so for now no adjustments are needed.
The final pricing change to discuss is the annual discount. Prior to today you would receive a 20% discount if you purchased a yearly plan instead of a monthly one. We did this at the start of our subscription service mostly as a gesture of good will to our customers who had been on our prior yearly purchases model (before we had subscriptions). When we switched to subscriptions our prices did increase and we didn't want customers who had paid for a year previously to have to pay a very high renewal when their time came. We've now moved into a time where there are no more pre-paid yearly customers, every customer today is on some kind of subscription pricing tier.
So we've reduced the discount from 20% to 8.44% which as noted above is the equivalent to one month. We think this is still generous and shouldn't affect new yearly subscribers too negatively. And of course if you hold a currently active yearly subscription you will not see any changes to what you pay on your stated renewal time because all of these pricing changes including the discounts only apply to new subscriptions.
We know when services adjust pricing it can be frustrating and that's why we are not changing your active subscriptions, doing it this way keeps you in control of what you pay and you can decide whether to start a new plan or not. If you have any questions about this change or anything else on your mind please contact us we love to hear your feedback.
Thanks for reading!