Since we changed from yearly to monthly subscriptions we've had a lot of feedback from customers who purchased our prior yearly plans who felt that the new subscriptions were not providing the same value and they were concerned that when their paid year plans ran out they would not be able to afford a monthly subscription with the query amounts they needed.
It was only our very high paid tier holders that received a better value than previously and they are in the minority. Most of our sales were around $120 and down (for an entire year).
So we've listened to your feedback and looked at the numbers and we have decided that we can lower the monthly prices and create a more linear payment approach that makes sense for smaller developers. Here is our new pricing:
Now previously our lowest subscription plan started at $5 per month for 10,000 queries. We now have two plans lower than that which are 10K for $1.99 and 20K for $3.99. (Those of you who already subscribed to our monthly plans have been automatically transferred over to the most affordable paid subscription which has the same daily query limits you paid for and you have been refunded the difference that you already paid)
Similarly our most popular middle plan which is 80,000 daily queries used to cost $120 a year but when it became a monthly subscription it became $20 per month which is $240 a year. With our new prices though it becomes just $7.99 a month which is $95.88 a year, less than half its previous monthly cost and still lower than our previous yearly pricing.
We hope the new pricing will help to ease any fears that the service has become too expensive, your feedback is invaluable to us, without it we probably would have kept the higher pricing for a much longer time period and that wouldn't have been a good thing as it's not our intention to shut smaller developers out of our service, we want everyone to be able to protect their service no matter their size.
The new pricing also makes a lot more sense for people on our free tier, it's much easier to accept a jump from FREE to $1.99 than it is to $5. We're not afterall netflix or spotify, charging $5 for the smallest paid subscription just didn't feel right.
For many people who need just a few more queries than 1,000 they're only protecting a hobby. Be it a discussion forum, online computer game or login forms on their blog. They shouldn't be burdened to pay $5 for something that doesn't make them any money and so we feel the $1.99 price which is less than the cost of a coffee a month is more than enough to satisfy those kinds of needs while still being enough for us to pay for our servers.
Thanks for reading and as always please feel free to write us at [email protected] just like many of you already did which resulted in the lowered pricing we've announced today.