As we mentioned in this blog post on November 1st we would be increasing our prices in January 2026, and as it's the first day of January we decided to do it today. We also wanted to note that we kept large disclaimers available for two months on both our pricing page and customer dashboard, explaining how to lock in the lower prices ahead of today. This way, everyone was well-informed about the upcoming price increase and could plan accordingly.

Every price of every plan we offer has increased however the percentage of the increase differs between plans with the largest proptional increase in price focusing on our Business and Enterprise plans. For our most popular Starter plans we've increased the prices by only $1 which is effectively a 33% to 20% increase depending on the Starter plan.

This means our previous lowest plan, which has been $2.99 since January 2020, is now $3.99. We think this still offers incredible value and we've not changed any plans quantity of daily queries, custom rules, custom lists or burst tokens. Same features, same service just at a new price.

For our Pro plans we've raised the first plans price from $6.99 to $9.99 and we like the idea of seperating each of our three Pro plans by $5 instead of the previous $3.

As mentioned, the largest increase comes to our Business and Enterprise plans. The first Business plan which used to be $19.99 is now $29.99 which represents a 50% increase. Similarly, the last Buisiness plan, which was $49.99 is now $99.99, which represents a 100% increase in price. We've done this because the cost to deliver this plan (2.56 Million daily queries) is substantial and we want to be able to purchase more powerful servers to better serve the high capacity needs of our largest customers.

As we move to the Enterprise plans, the first plan has also seen a 100% increase from $99.99 to $199.99 and that's because we're sticking to a linear cost-per-query structure beginning at the 1.28 Million daily queries mark (Business plan, $49.99 per month). So for every 1.28 million daily queries, it'll cost $49.99, which is why the 5.12 Million plan is now $199.99 (4 x $49.99 essentially plus a few cents) and our largest 10.24 Million plan is now $399.99, up from $199.99. We do want to point out that we're one of the few SaaS businesses in the industry that has transparent and available enterprise pricing right on the webpage. We don't do "call us for pricing" sales tactics that lead to upselling.

Now as always, when we increase our prices, they only apply to newly started or altered plans. So the subscription you already hold will not change in price, you will continue to pay your existing lower price until you cancel your plan. We've also updated the plan section area within the Dashboard to clearly show that you're subscribed to a plan at a lower price than currently offered so it's not confusing.

We know that nobody likes price increases, we've been able to keep our prices the same since 2020 but unfortuantely the higher costs of everything, including energy, infrastructure, advertising and more, have meant we needed to increase our prices. Thankfully, we have a lot of plans, which means we can offer pricing that fits exactly what you need to save you the most amount of money and we've been able to protect our lowest cost starter plans, keeping them very competitively priced, which maintains the accessibility of our service.

And of course, we still offer our full-featured free plan that has complete access to the exact same API results as our paid plans with 1,000 daily queries. We're fully committed to our free plan and we have no plans to stop offering it or degrade it in any way.

Thanks for reading, and have a wonderful new year.